After I publish a blog-post, it is not unusual to get comments from readers such as “I liked your article, but I hate the way you sign off. Appraisers do not create value, they report it.” Or, they might say, “You really undermine your expertise as an advocate for appraisers with your tag-line.” Or my recent favorite, “Your motto is stupid!”
See, I usually sign off my articles by saying “Now, go create some value!” That sentence has caused more discontent among my readership than it should have. I recently received a letter in my mailbox (not email, but an actual letter in an actual envelope with an actual stamp on it) from Mr. Timothy Anderson of Janesville, WI. Here is the content of the letter:
“Please stop using the phrase, “go create some value.” Assuming you are as knowledgeable about the appraisal profession as you claim to be, you know that appraisers report value they do not create it. Value is created by the basic principals [sic] of supply and demand. Using the phrase ‘create value’ is misleading and undermines your credibility.
If you mean create value for your clients or value in your business then why don’t you just say that?”
Maybe a little history is in order here. Long before I was the Appraiser Coach, I had a business partner in a non-related field. We were successful because our focus was to create value for each other, our employees, and our customers every day. It was a mantra that we repeated so often that it became engrained in who I was. I woke up nearly every day wondering who I would be able to create value for that day. When I started teaching other appraisers how to run successful appraisal businesses, that motto was an automatic part of who I already was. I knew that success depended upon how much value I could create for appraisal business owners. Furthermore, I had hopes that appraisers would, in turn, find ways to create value every day for those they associate with. In my opinion, ultimate success in life depends upon it.
Personally, I think it is a bit comedic that some appraisers believe I am advocating that they make up values on their appraisal reports. I do not believe you will stay in business very long if that is your structure. Rather, I am simply reminding all of us that life is all about what we do for others… not simply what we do for ourselves. I have written extensively about this in the past, but I realize not all of my (approximately 10) readers have read everything I have ever written. Due to the mass confusion (and my awe-inspiring humility) you will all be happy to know that I have decided to entertain the possibility of changing my tag-line. I would like to stay with the general theme of ‘creating value,’ but want something that does not cause so much confusion for others. Unfortunately, I am coming up blank, so I need your help. Let’s put our heads together and come up with a great way to sign off. What are your ideas? Please comment below.
Now, go create some value in your business and with other appraisers! (You’re welcome, Timothy)