Today, at 2:32 PM, I received a call from a man who wanted to give me $250. Well, to be more precise, I got a call from a man who told me to call another man who was willing to give me $250. Sound like a scam? Keep reading.
In order to understand why someone would want to give me $250 (and how you can get the same treatment), it is important to back up a little. My business model has changed a bit this past year. I have begun seeking out and focusing more and more on non-lender work. I do not mind the AMC game, but I love working for private parties much better. I have had some pretty decent success as I have reached out to potential customers and tried a variety of different methodologies. One such tactic has taken me into the ‘den of lions,’ yea, even the Realtor® meetings.
About three months ago, I was in the local board of Realtors® office updating my MLS lockbox key. While there, I mentioned to the secretary that I would love to put on a presentation to the local agents entitled Appraisers and Realtors®, Can’t we all Just get Along? She took my name and number and a week later I followed up. A few days passed and I got a call from the board member in charge of education. She asked if I would be willing to speak for 25 minutes at the next board luncheon. Though I was scheduled to be out of town on the date she gave, there was an alternative day that worked perfect.
On the appointed date and time, I showed up with my white-board in tow and my dry-erase markers holstered. The lunch was a catered affair, and I was treated to a very nice spread of green salad, chicken in marinara sauce, green beans, and dessert. After I was finished stuffing my gorgeous body, I was introduced and was off to the spotlight. After 25 minutes, it was obvious that the room had more questions, and the coordinator graciously granted me additional time.
Here is the key: At the end of my presentation, I mentioned some of the things we can do for real estate agents to assist them with the valuation process. If you are interested in the details of such products, please tune into my All Star Team web meeting this coming Monday morning (the first 30 days are free). I also offered them a significant discount if they wanted to try my services.
The call today came from one of the Realtors® who had been present at the luncheon (Side note: he called from an office where I know I have had a bad reputation in the past). He said he had a client who likes to buy, fix-up, and flip houses. He currently was working on a potential offer and wanted to know what the house would be worth fixed up and quick-sold in 90 days or less. I called him right away. I was able to put together a Restricted Appraisal Report product and quote him $250 for my services. Needless to say, he was thrilled and said, “I would gladly pay that and more for an unbiased, second opinion.” Win-win.
Other positive results have transpired from that luncheon. Sure, it took some preparation. Sure, you have to step outside of your comfort zone to present in front of other professionals, but the pay-offs are more non-lender work and better relationships with your colleagues in the real estate world.
Dustin Harris, Creating ‘Value’ for Real Estate Appraisers