The Importance of Integrity

Many of us hear about integrity often, but what does integrity even mean? What are we actually talking about here? A good explanation of integrity that I’ve heard is that integrity is what you do and how you act when no one is watching. It is your true, basic self. Integrity, really, is the foundation of your soul. It is the thing upon which every other part of your life is built. As I studied what I term the “Principles of Prosperity” early in my journey of being a business owner, I learned something about integrity: it can make or break you.

Some people may look at that and bring up some anecdote about someone they know who got ahead because they cheated, or because they were dishonest. Indeed, our world is full of temptations to fudge a few numbers here or not share the whole truth there. True, some people may get ahead and do really well because of it. But I’m here to tell you folks, it doesn’t last. It can’t last. Ultimately, the choice to lose your integrity will hurt you.

Early on in my career, I started working for a mortgage company that was just about as twisted as could be. There was a lot of temptation to fudge the numbers a little bit. I could have been their go-to guy! I could have been the poster child of appraising for this company. I remember talking to my wife about it. She told me to “Remember who you are. Stay true to yourself.” I made the decision to always be honest in my business dealings, to keep my integrity.

I’ve lost business along the way. I’ve had customers that I’ve stopped working for because I refuse to put anything down that I know is not right. My choice to retain my integrity hasn’t always gone the way I want it to. But I can tell you that the peace that comes from having nothing to hide is worth every opportunity lost. Integrity will make or break you – it’s up to you how to use it!

For more information on this subject, please download and listen to The Appraiser Coach Podcast Episode: 

9 thoughts on “The Importance of Integrity”

  1. John Q. Appraiser

    I had the chance to visit Senator Diane Feinstein (D-CA) recently. Her staff told me to look for her out back, where she was chopping wood and riding horses. I couldn’t believe it! When I got back there, though, she was riding wood and chopping horses.

  2. Robert Howlett

    I agree.. How you approach one situation is how you approach most situations. Someone with integrity also sleeps better!

  3. Michelle the integrity coach

    Integrity. I am going to call you out Dustin. How can an appraiser who has made the statement that they complete 8+- appraisals per day (plus run a 2nd business) have integrity? It’s my opinion that you were committing fraud. How does the property owner feel about your 15-minute appraisal? You also complained about taking comparable photos. Perhaps, Fannie and other GSE’S were listening to you! Now we have HYBRIDS. I think your a good manager, no so good appraiser. Reflects on ALL of US!

    Integrity, did you not have an appraiser on your podcast, telling people that she completed an appraisal for a family member (refi). Direct violation of USPAP. The appraiser also noted that wearing a protective face mask during (inspections) the covid. pandemic was not necessary. Really, how many people died?

    Thanks, JohnQ appraiser for telling the world that your biased! I would not hire you!!

  4. What is wrong with you? Your remarks are fraudulent. Do NOT talk to my friend Dustin with this tone. The answer is zero. No one died from people not wearing those silly masks.

    Seek the truth.

  5. Integrity is particularly important with your employees. They are the first ones that will see though you if you don’t stand for what is right and employees will rarely stay with an employer who lacks integrity.

  6. There is no “me” in the word “Integrity” but there is an I.

    Seek the truth.

  7. Bill, I have never banned you from the forum, but any more of these and I will do just that. You are welcome to disagree with me. I welcome constructive criticisms, but will not tolerate inappropriate comments.

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